Examining the Rising Trend of Elderly Financial Scams in Online News: A Content Analysis of Media Reporting in Malaysia

The increasing prevalence of elder financial scams, particularly those perpetrated through online platforms, has become a significant concern for both the elderly population and society as a whole. This study examines the nature and scope of elder financial scams as reported in online newspapers, emphasising their financial consequences for victims. Using content analysis to explore the cases reported in online media from 2020 to 2024, this research aims to shed light on the patterns of fraud targeting older adults, the media's role in raising awareness, and the broader implications for social policy. Findings revealed 119 reports of financial scam cases across 36 online media outlets involving the elderly in Malaysia. Most financial scams involve phishing, followed by investment and love scams. Furthermore, financial repercussions for elderly victims are severe, sparking an urgent need for enhanced public awareness and regulatory frameworks to protect vulnerable individuals.