DIGITAL TRANSFORMATION AS A DRIVER FOR REVISING TRADITIONAL MANAGEMENT MODELS: CHALLENGES AND OPPORTUNITIES. ANALYSIS OF CHANGES IN HIERARCHICAL STRUCTURES OF ORGANIZATIONS UNDER THE INFLUENCE OF DIGITALIZATION

This article explores the impact of digital transformation on the evolution of traditional management models in organizations. The authors examine shifts in hierarchical structures driven by digital tools and the imperative to adopt flexible, decentralized, and network-based governance models. Challenges such as change resistance, legacy systems, and skill gaps are addressed alongside opportunities for innovation, employee engagement, and improved decision-making. The study emphasizes the role of leadership, cultural transformation, and metrics for assessing digital success. Drawing on interdisciplinary research and real-world practices, the article argues for a strategic revision of management frameworks in the digital era.