TRANSFORMATION OF LABOR IN THE DIGITAL AGE: NEW CHALLENGES AND PROSPECTS

The article examines the key changes taking place in the labor market under the influence of modern digital technologies. As a result of the integration of artificial intelligence, the Internet of Things, big data, blockchain and other innovations, the nature and content of labor are changing significantly. Automation replaces routine tasks, new forms of employment are created, including remote, flexible and platform work. The challenges associated with the need for continuous improvement of workers’ skills, the risks of psycho-emotional burnout and social vulnerability of new categories of employment are analyzed. At the same time, digitalization opens up new opportunities for expanding access to labor, including for people with disabilities. The work emphasizes the importance of adapting institutional mechanisms and personnel management systems for the sustainable development of the labor market in the context of the digital economy.