PELATIHAN DAN PENGENALAN KONSEP MANAJEMEN PARIWISATA KEPADA MASYARAKAT DI SEKITAR GALERI BATIK WARNA ALAM GUNUNGPATI SEMARANG

This community service aims to improve the tourism competency of natural dye batik artisans through training on the development of Tourism Human Resources for Natural Dye Batik Artisans at the Gunungpati Batik Center in Semarang. The use of natural dye writing until the inauguration of the natural dye batik gallery opened in January 2024. The gallery becomes a gathering place for batik artisans using natural dyes in Semarang City by implementing the Sustainable Development Goals. Batik Salma, Batik Zie, dan Batik Siputeri have good domestic marketing and sales with high demand from buyers, but there are obstacles from low sales at the Batik Center Gallery. Human Resources who still do not understand tourism competency in product sales will bring a multiplier effect. With adequate tourism understanding and satisfactory service, it will certainly be able to attract the interest of tourists, both domestic and international, to visit the batik gallery which will certainly have an impact on increasing the number of batik product sales from these artisans.