Social Media Trolling and Political Polarization: A Qualitative Study of Pakistani Youth

This study explores how social media trolling connects with political engagement and partisan identity among young people in Pakistan. By using the theoretical guidelines of the Online Disinhibition Effect (ODE), the research examines how online behaviors particularly trolling both reflect and reinforce political identity. This research is based on eighteen in-depth, semi-structured interviews with politically active or socially engaged youth of different universities of Lahore. Through thematic analysis of their responses several key patterns emerged: trolling often acts as online misbehavior; it becomes a way for young people to express strong political emotions, assert identity, and show loyalty to their political party. Key patterns that emerged include partisan identity-based trolling, the formation of echo chambers, trolling and emotional release, and the online disinhibition effect. The findings indicated that trolling in this context appears to serve as a social and political tool and the broader implications for digital media literacy.

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Publication Details

Journal
Journal of Social & Organizational Matters
Published
2025-06-30
DOI
https://doi.org/10.56976/jsom.v4i2.271
Primary Topic
Geochemistry and Geologic Mapping
Type
article
Field-Weighted Citation Impact
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article

Social Media Trolling and Political Polarization: A Qualitative Study of Pakistani Youth

Journal of Social & Organizational Matters
Geochemistry and Geologic Mapping
article

Social Media Trolling and Political Polarization: A Qualitative Study of Pakistani Youth

article en

Abstract

This study explores how social media trolling connects with political engagement and partisan identity among young people in Pakistan. By using the theoretical guidelines of the Online Disinhibition Effect (ODE), the research examines how online behaviors particularly trolling both reflect and reinforce political identity. This research is based on eighteen in-depth, semi-structured interviews with politically active or socially engaged youth of different universities of Lahore. Through thematic analysis of their responses several key patterns emerged: trolling often acts as online misbehavior; it becomes a way for young people to express strong political emotions, assert identity, and show loyalty to their political party. Key patterns that emerged include partisan identity-based trolling, the formation of echo chambers, trolling and emotional release, and the online disinhibition effect. The findings indicated that trolling in this context appears to serve as a social and political tool and the broader implications for digital media literacy.

Journal of Social & Organizational MattersVol. 4(2)
University of the Punjab (PK)
Quality Education
Openalex Percentile: Top 70%
Geochemistry and Geologic Mapping
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Social Media Trolling and Political Polarization: A Qualitative Study of Pakistani Youth · Journal of Social & Organizational Matters (2025) | TGRS Research Map | TGRS