TRENDS IN THE INTRODUCTION OF «SOFT SKILLS» TECHNOLOGIES AND THE DEVELOPMENT OF THE VIRTUAL MARKET

The virtual market is actively developing through the introduction of innovative marketing technologies and digital technologies, digital transformations fundamentally affect the business processes of organizing entrepreneurial activities and the functioning of enterprises, organizations and institutions in various industries, which is especially important for the development of the market of goods and services and their promotion on the Internet. Based on the systematization of expert opinions, the author noted that soft skills technologies will be of great importance and will be in high demand by 2025, and the main factors of the presented trends are the fact that digital transformation is taking place at a rapid pace, the pace and dynamics of working hours are changing, approaches to workplace organization, and the technical and technological knowledge of employees. and there are not enough personnel at this level of renewal, or specialists require advanced training and retraining. The author’s vision of the field of technology segments “soft skills” or soft skills in the virtual market is presented, which together characterize the economic content of specific technologies and their marketing characteristics, as well as indicate the specific characteristics of technologies regarding their application in the virtual market. The marketing strategy for the development of virtual markets requires companies to be flexible and able to quickly adapt to new challenges and structural transformations of the goods and services market.