50‐2: <i>Invited Paper:</i> Development of Contrast Improvement Technology for Automotive Display

We investigated the new liquid crystal material that is specialized in improving the contrast ratio while suppressing the decrease in transmittance and ensuring the response performance specific to automotive applications. By reducing the scattering factor of the liquid crystal optical condition, the black transmittance is reduced, and the frontal contrast ratio of 2000 is expected to be achieved. It might be reached 2500 by optimizing the LCD module optical conditions.