The Frequency Distribution of Attitudes, Subjective Norms, and Perceived Behavioural Control on Media Usage in Reducing Moral Decadence Among Malaysian Youth

This study was motivated by the moral decadence prevalent in the current millennial era, where the flow of modernisation can impact the moral decadence of the Malaysian population, especially among the youth. The ethical problem, particularly among youths, has expanded and could jeopardise the country’s future. Despite a plethora of research on this relationship, minimal research has examined the act of social media usage as a correlate of this behaviour. Therefore, this study tested whether attitude, subjective norms, and perceived behavioural control lead to moral decadence. This factor analysis solves the challenge of determining the number of constructs required to describe a set of measured relationships. The findings of the study show that the attitude could shape towards behaviour of using social media among youth. Therefore, the instrument designed is legitimate and reliable for assessing targeted variables in the context of social media users among youth in Malaysia. This research contributed to the growing discourse on the social media’s psychological impact on how youth behave towards lowering the moral decadence among Malaysian youth.

Publication Details

Journal
International Journal of Research and Innovation in Social Science
Published
2025-01-01
DOI
https://doi.org/10.47772/ijriss.2025.907000305
Primary Topic
Geochemistry and Geologic Mapping
Type
article
Field-Weighted Citation Impact
0.00
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article

The Frequency Distribution of Attitudes, Subjective Norms, and Perceived Behavioural Control on Media Usage in Reducing Moral Decadence Among Malaysian Youth

International Journal of Research and Innovation in Social Science
Geochemistry and Geologic Mapping
article

The Frequency Distribution of Attitudes, Subjective Norms, and Perceived Behavioural Control on Media Usage in Reducing Moral Decadence Among Malaysian Youth

article en

Abstract

This study was motivated by the moral decadence prevalent in the current millennial era, where the flow of modernisation can impact the moral decadence of the Malaysian population, especially among the youth. The ethical problem, particularly among youths, has expanded and could jeopardise the country’s future. Despite a plethora of research on this relationship, minimal research has examined the act of social media usage as a correlate of this behaviour. Therefore, this study tested whether attitude, subjective norms, and perceived behavioural control lead to moral decadence. This factor analysis solves the challenge of determining the number of constructs required to describe a set of measured relationships. The findings of the study show that the attitude could shape towards behaviour of using social media among youth. Therefore, the instrument designed is legitimate and reliable for assessing targeted variables in the context of social media users among youth in Malaysia. This research contributed to the growing discourse on the social media’s psychological impact on how youth behave towards lowering the moral decadence among Malaysian youth.

International Journal of Research and Innovation in Social ScienceVol. IX(VII)
Reduced inequalities
Openalex Percentile: Top 70%
Geochemistry and Geologic Mapping
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The Frequency Distribution of Attitudes, Subjective Norms, and Perceived Behavioural Control on Media Usage in Reducing Moral Decadence Among Malaysian Youth · International Journal of Research and Innovation in Social Science (2025) | TGRS Research Map | TGRS