Visual Complexity and Aesthetic Value in Design: Between Hedonomics, Emotional Experience, and Ergonomic Aesthetics

This article proposes a methodology for analyzing morphological load in the design of seating objects, with a focus on the relationship between aesthetics and functionality. Drawing on recent theoretical concepts such as embodied aesthetics and affective ergonomics, a semi-quantitative evaluation grid is developed to quantify the degree of formal elaboration of a chair based on six key criteria: complexity, functional justification, expressiveness, adaptability, sensory interaction, and affective function. The grid is applied to eight iconic chairs from modern and postmodern design, resulting in a tripartite typology: chairs with predominantly functional load, predominantly aesthetic load, and balanced load. Through comparative analysis and graphical representation of these models, the decisive role of morphology in communicating the aesthetic and ergonomic values of the product is highlighted. The article contributes to the development of an evaluation method applicable in design research, education, and professional practice.