P‐27: A Novel Display Performance Index for Picture Quality Evaluation and Content Color Reproduction under Ambient Viewing Condition

Displays are predominantly used in bright rooms than in dark rooms. Therefore, the evaluation of picture quality in real‐world environments requires consideration of bright room conditions. In Addition, the reflective properties of displays and content are key factors in bright room conditions. By considering these characteristics, this paper proposes an evaluation method to assess display image quality in real‐world environments.