Aprendizaje Motivado: Cómo la Neuroeducación y el Modelo ARCS transforman la Enseñanza

This article analyze how combination of neuroeducation and the ARCS Model can contribute to achieving more effective teaching in higher education. By understanding how the brain works, educators can design teaching methods that emotionally engage students , foster concentration , and enhance academic performance. Through a qualitative approach, students’ perceptions of active, collaborative, and technology-based methodologies applied in the classroom were explored. The results show that factors such as teacher support, linking content to students’ real-life contexts, emotional regulation, and a sense of achievement are key elements in creating reflective, motivating, and emotionally meaningful educational experiences. This study offers ideas that can be applied to teaching practice and highlights the need to continue integrating neuroeducational approaches at different educational levels.