La Creatividad y la Innovación Dos Caras de la misma Moneda, Base en el Desarrollo de las Actividades Académicas en la Crisis Por El Sars Covid-1

This article analyzes the importance of creativity as a driving force for educational innovation, especially in the context of the COVID-19 pandemic, which required the rapid adaptation of academic activities to virtual environments. The study reviews the main challenges faced by teachers and students, including the need to develop digital competencies, adapt teaching strategies, and effectively utilize technological resources. Through a documentary review and the analysis of institutional responses, the article highlights how crisis situations can foster the redefinition of teaching practices, encouraging the creative use of existing and new digital tools. The findings demonstrate that creativity and innovation are essential for overcoming obstacles in higher education and ensuring the continuity and improvement of the teaching-learning process during disruptive events.