Should Your Technicians Learn to Sell? [Sollten Ihre Techniker lernen zu verkaufen?]

Service employees are increasingly being encouraged to cross-sell and up-sell to customers. Synergies between service and sales activities promise additional revenues and better cus-tomer relationships. However, many employees find it difficult to get to grips with the sales role and miss out on lucrative sales opportunities. A few simple insights can help turn your sales team into an effective “second sales force.”