THE USE OF CROSS-CULTURAL COMMUNICATION THEORY IN BUSINESS TRANSLATION

<p><span lang="EN-US">Before signing a contract or any other important document, business partners enter into communication, which can be written or oral. If we talk about forms of written communication, then, first of all, we mean business letters, which can be considered the initial stage of business relations. Oral communication includes phone calls and, of course, negotiations. Currently, almost all negotiations with foreign business partners are conducted in English, and the signing or non-signing of a contract depends on this. That is why business correspondence and negotiations must be conducted in correct and appropriate language. We have already described the most important features of business English, but we would also like to touch upon a very important and interesting problem of doing business - the cultural aspect.</span></p> <p><span lang="EN-US">Those who are engaged in business translation testify that their linguistic difficulties are as follows: special terminology, cliched vocabulary and its formal register. However, a certain linguistic literacy may prove insufficient in field conditions, when, in addition to language problems, a business translator faces completely new, but non-standard, cultural or psychological problems.</span></p>