A Complete Market Research on the Cold Drink Industry in India

<p><span>The soft drinks category is growing and gaining share from other categories including beer, hot drinks and<br>wine; however, there are significant market changes occurring within soft drinks sub-categories notably<br>carbonates losing share to fruit juices and bottled waters. In response Coca-Cola and PepsiCo are<br>dramatically modifying their portfolio and Cadbury Schweppes has divested their European soft drinks<br>business. This is a new management report published by Business Insights that provides key soft drinks<br>market value, volume and share of throat data and analyses NPD and innovation data to identify how<br>manufacturers are adapting to changes in this market. It also examines the key trends evolving in the soft<br>drinks market across health, convenience and indulgence and the strategies of innovative leading<br>manufacturers that are driving these changes. Improve your growth strategies using these new reports<br>analysis of the leading soft drinks innovators, the most successful categories and future growth<br>opportunities in the soft drinks markets.</span> </p>