DIGITAL PLATFORMS FOR SUPPORTING ENTREPRENEURSHIP: EU EXPERIENCE FOR UKRAINE

<p>The aim of this research is to assess the impact of the use of digital platforms for entrepreneurship on business<br>flexibility in the European Union (EU) and to provide recommendations for Ukraine. The study employed<br>the following methods: correlation, regression, comparative, statistical analysis. The regression analysis<br>found that digital technologies by themselves have a smaller impact on business flexibility than in<br>combination with other important factors. These factors included talent, capital, regulation, technological<br>infrastructure. The uniqueness of the Ukrainian resource Diia is noted, which integrates state services,<br>services for businesses and citizens, and documents in one platform. A further direction for the platform’s<br>development is proposed through the integration of AI-based technologies for intelligent form filling,<br>automatic data verification, personalization of services, and provision of business advice. The results of the<br>study may be useful for the development of digitalization policies at the state and enterprise levels by<br>increasing the focus on the identified influencing factors.</p>