ANALYSING INVESTOR PERCEPTIONS OF RISK-RETURN TRADEOFFS AND PERFORMANCE ACROSS VARIOUS MUTUAL FUND SCHEMES

<p>A mutual fund is a financial intermediary that pools together the funds of investors who share similar investment objectives, investing them across a diverse range of financial assets. This pooling provides thousands of investors with proportional ownership in diversified portfolios, which professional investment managers manage. In this analysis, primary data has been utilized to explore the investment behavior, risk tolerance, and perceptions of investors regarding various mutual fund schemes. The data analysis offers a comprehensive understanding of how various investor demographics perceive and interact with mutual funds, underscoring the importance of targeted communication and education in enhancing investment awareness and informed decision-making. The present study attempted to evaluate the awareness level of investors about different mutual fund schemes. Further, it is found that investors’ perceptions about the risk and return and attitude towards the performance of different mutual fund schemes categories.</p>