Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective

Publication Details

Journal
Brunel University Research Archive (BURA) (Brunel University London)
Published
2025-01-01
Primary Topic
Theoretical and Computational Physics
Type
article
Field-Weighted Citation Impact
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article

Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective

Brunel University Research Archive (BURA) (Brunel University London)
Theoretical and Computational Physics
article

Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective

article en

Abstract

No abstract available for this paper.
Brunel University Research Archive (BURA) (Brunel University London)
Openalex Percentile: Top 52%
Theoretical and Computational Physics
Open Access PDFOpenAlex
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Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective · Brunel University Research Archive (BURA) (Brunel University London) (2025) | TGRS Research Map | TGRS