Reconstruction and Innovation of the Movie Rating Mechanism in the Streaming Media Era

This paper focuses on the reconstruction and innovation of the movie rating mechanism in the streaming media era, and conducts an in - depth analysis of the problems of the traditional rating mechanism in the context of streaming media. By studying the characteristics of streaming media platforms and user behavior, it explores the necessity and feasibility of reconstructing the rating mechanism. It proposes to carry out innovation from aspects such as expanding the rating subjects, introducing multi - dimensional evaluation indicators, and using big data and artificial intelligence technologies to ensure the authenticity of ratings. The aim is to build a more scientific, fair, and comprehensive movie rating system to promote the healthy development of the movie industry in the streaming media era and provide more valuable movie evaluation information for audiences.