Exploration on the Motivating Factors and Promotion Mechanism for the Footprint Sharing of Traditional Sports in the Tibetan-Yi Corridor in the Digital Era

Traditional sports in the Tibetan-Yi Corridor are at risk of disappearing under the impact of modernization and globalization, while the digital era provides new opportunities for their protection and sharing. This paper explores the motivating factors and promotion mechanisms for the digital sharing of these sports, pointing out that internal drivers such as cultural inheritance, social cohesion, and health-oriented entertainment interact with external drivers such as tourism development, policy support, and technological progress to promote their sharing. Through mechanisms such as digital recording and dissemination, interactive participation and community co-construction, industrial development and market operation, and policy support and guarantee systems, traditional sports have been widely spread and inherited. This paper calls for multi-stakeholder collaboration to achieve the sustainable development of traditional sports in the Tibetan-Yi Corridor, and to promote cultural diversity and social harmony and progress.