Research on the Revival of Chinese Fashion from a Sociological Perspective

Fashion is a complex social phenomenon. It not only reflects the conventional group aesthetic concept but also demonstrates the unique aesthetic view of individuals, embodying the collision and integration of cultural and artistic concepts between individuals and groups, thus becoming a distinctive social trend. Fashion involves culture, economy, society, and psychology, and has become a hot topic in sociological research. This article deeply analyzes the essence of fashion phenomena using sociological theories, expounds on the connotation of Chinese fashion, looks ahead to the path of the revival of Chinese fashion, and proposes that it is necessary to deeply explore the leading role of the media in fashion, enhance the credibility of the media, use self-media to awaken the public's attention to Chinese fashion, and deeply tap the potential customers for the revival of fashion, so that China can regain its voice in the fashion field and promote social and economic development.