Research on the Direction and Strategies of Educational Reform for New Media Professional Courses in Colleges and Universities under the Background of AI Intelligence

The rapid advancement of artificial intelligence technology is fundamentally reshaping the landscape of the new media industry. From the intelligent transformation of content creation to the algorithmic restructuring of communication models, the industry has imposed new demands on the knowledge structure and skill sets required of professionals. Based on an analysis of the current integration of AI technology and the new media industry, this paper systematically examines the existing compatibility issues within the curriculum system of new media majors in higher education, particularly in terms of training objectives, teaching content, and practical components. It then proposes a reform direction centered on cultivating "human-machine collaborative literacy," including specific strategies such as reconstructing course modules, innovating pedagogical paradigms, and strengthening the integration of academia and industry. The study aims to provide theoretical references and practical frameworks for universities to cultivate compound talents who possess both expertise in new media communication and proficiency in intelligent technologies, thereby promoting a dynamic alignment between professional education and industrial needs.