Applying Short-Form Video to University-heritage Education: A Collective Memory Construction Theory Perspective

Grounded in collective-memory theory, this study investigates how short-form video mediates university-heritage education and generates pedagogical effects. Owing to their fragmentary, visual and interactive affordances, short-form videos have become a key vehicle for the transmission of university heritage. Through a threefold mechanism—symbolic aggregation, emotional evocation and co-creative meaning-making—they reconfigure the construction of historical memory: discrete archival materials are turned into vivid memoryscapes, audiences emotional resonance is awakened and intergenerational dialogue is fostered. Consequently, the conventional cognitive pathway of heritage knowledge is re-oriented, emotional identification is activated and a progressive behavioural chain of “watch-engage-create” is formed. The findings extend collective-memory studies into the digital era and provide actionable insights for cultural education in higher-education institutions.