The Phenomenon of College Students' "Spending Time" and Online Ideological and Political Education in Colleges and Universities: Logic, Challenges and Path Innovation

With the explosive growth of digital products such as short videos, social media, and online games, the "spending time" phenomenon has become one of the most prominent subcultural manifestations on current university campuses. Its characteristics of being latent, collective, conformistic, diverse, complex, and contradictory have weakened the effectiveness of online ideological and political education in colleges and universities. This has put the dissemination of the core socialist values in a new predicament of a "battle for time" and a "battle for attention". This paper systematically reviews the operational logic and psychological mechanism of the the "spending time" phenomenon, reveals its profound impact on the value orientation, emotional resonance and behavioral shaping of online ideological and political education in colleges and universities, and based on the "technology-capital-subject" ternary interactive framework, proposes an innovative path for collaborative governance of online ideological and political education in colleges and universities. Realize the paradigm shift from "content indoctrination" to "time leadership".