The Paradigm Shift and Technological Applications of Visual Design Interactivity from the Perspective of Digital Media

In the information age, research on digital visual design interactivity is evolving from traditional single-channel visual communication to the integration of multi-sensory technologies. This paper investigates various forms of interactive communication and analyzes influencing factors such as user demand and participation. Through the application of multi-channel sensory stimulation, dynamic elements, and case studies, it illustrates how digital technology facilitates the transition of visual design from static to dynamic interaction. The study reveals that digital technology redefines interactivity in information communication by merging multi-sensory experiences with technological advancements, thereby providing both theoretical insights and practical references for innovation in visual design.