Gestão da propriedade intelectual como ferramenta de inovação em empresas de comércio exterior: um estudo introdutório e conceitual

This article aims to analyze intellectual property management as a strategic innovation tool for foreign trade companies. With the continued expansion of this sector and the growing demand for innovative practices, effective management of intellectual property assets becomes essential. The analysis seeks to understand the impacts of this management, highlighting its role in promoting competitiveness and innovation in these companies. For that, a multidisciplinary approach was adopted, which explores how intellectual property can generate and protect innovations. The results demonstrate that strategic intellectual property management not only drives innovation, but also strengthens the competitiveness of foreign trade companies, allowing them to protect their assets and achieve greater competitive advantage in the global market as a methodology a quantitative approach was used, with the analysis of data on intellectual property assets at INPI, in addition to a bibliographic review for the theoretical foundation.