Feedlot Willingness to Pay for Genomic Tested Feeder Cattle

Feeder cattle genomic tests assess the potential of economically important traits to feedlots such as residual feed intake and marbling. A survey was utilized to determine feedlot willingness to pay for genomic tested feeder cattle. Depending on test results, feedlots were willing to pay as much as 4.60% more for genomic tested cattle compared to untested cattle. Feedlots prioritize using genomic tests for marketing decisions and future purchases, despite reporting "poor" knowledge and perceived high costs associated with the tests. Findings can assist Extension personnel advising cattle producers about the potential uses and benefits of this technology.