Testing an in-person segmentation approach to enhance conservation partnerships between agencies and private landowners

Creating partnerships with private landowners will require agencies to identify and remove barriers to solidarity through targeted approaches to social interactions. This study provides a heuristic to segment landowners according to the decision-making the level of shared responsibility they associate with conservation outcomes on private lands. I segmented landowners at Texas Parks and Wildlife Department workshops and conducted interviews with participants to better understand the outcomes of the segmentation event. The results of the case study revealed that the segmentation heuristic effectively distinguishes between landowner types and that value alignment with landowners can supplement perceptions of interdependence.