Integrating FMCG Discipline into MLM Networks

This paper introduces the Hybrid FMCG–MLM Methodology, an innovative framework that integrates fast-moving consumer goods (FMCG) logistics algorithms with network marketing dynamics. By adapting tools such as Economic Order Quantity (EOQ), service-level thresholds, predictive replenishment, and territory optimization, the methodology enables direct selling networks to achieve measurable operational improvements. Applications across industries including media, healthcare, security, beverages, and consulting demonstrate consistent results: a 35% reduction in stock-outs, a 17 percentage point improvement in on-time deliveries, and a 12% increase in distributor retention. These outcomes highlight the relevance of the methodology as a scalable and impactful contribution to global business practices. This research contributes to ongoing discussions on hybrid distribution systems, supply chain innovation, and organizational scaling, providing a replicable model for companies seeking efficiency and sustainable growth.