Комунікаційні платформи: наукові дослідження та практика

The article attempts to describe communication approaches from the perspective of a theoretical vision and the practical foundations arising from them. First, an attempt was made to describe the characteristics (properties) of communication platforms as separate units. It outlines: task lists for platforms, the ability to create a calendar and schedule, the ability to communicate and disseminate information, the ability to integrate into online communities; generate social sentiment with content and other characteristics. Modern research in the field of applied social and communication technologies pays a lot of attention to Internet communications.