Fashion film and the art and archaeology of screen promotion

In this article, Marketa Uhlirova discusses some of the theoretical and practical challenges she faced in the Arts and Humanities Research Council (AHRC) funded project on fashion film in the early 20th century she ran with fashion historian Caroline Evans and media theorist Jussi Parikka. In conversation with Emily Caston, Uhlirova probes some of the associated and different curatorial and historical questions faced in Caston’s AHRC research project on British music videos. The conversation covers questions of definition, catalogue research, the condition of hidden screen industry archives, and media archaeology research paradigms.