Hibridación de géneros periodísticos y traslación discursiva en festivales cinematográficos iberoamericanos

Discursive translation allows us to explain how discourses, genres, or formats are transferred and adapted from an existing medium to an emerging one. To verify this phenomenon, the present research focused on studying this process in journalistic coverage of Ibero-American film festivals. Therefore, the objective is to describe the development of the methods of discursive translation and hybridisation of journalistic genres applied to reporting on film festivals in Ibero-America. Regarding the methodology, a qualitative approach was used with a reflexive thematic analysis design, applying the semi-structured interview technique to journalists who cover festivals and event managers. Regarding the results, discursive translation is being carried out intensively by journalists who create their digital media and are hybridising a variety of journalistic genres, which is allowing the revitalisation of some formats, such as criticism, which was already dying out in traditional media. In conclusion, the process of journalistic discursive translation between conventional media was in force until the beginning of this century. However, with the digital media convergence, all narrative modes are migrating to native digital media in metamedia discursive translation.