Potencial de los productos ecológicos ecuatorianos: Estrategias para construir una imagen en el extranjero

Amid the growing global demand for sustainable products, Ecuadorian eco-friendly products are positioned as ideal candidates to meet this trend due to environmentally friendly production practices and the country’s unique biodiversity. This study focused on analyzing the potential of Ecuadorian eco-friendly products and strategies to enhance their image and export opportunities, employing a descriptive, non-experimental qualitative methodology. Through a bibliographic review, the main challenges and opportunities in the global market were identified, examining strategies to improve the international image of Ecuadorian eco-friendly products. The results highlight the importance of organic certification and the need for innovative measures in financing, training, innovation, and international marketing to strengthen Ecuador’s competitiveness in this sector. The importance of adapting to global trends in responsible production and consumption was emphasized as key to sustainable development and the capture of higher-value international markets. Finally, the transition to industrialization was identified as critical, given the need to take advantage of Ecuador’s natural resources and align with global trends and demands, as an essential strategy to capture higher-value international markets.