Comparison of milk consumption habits across two European countries: Pilot study in Portugal and France

Humans have been consuming milk obtained from domesticated animals since ancient times. Milk is a very complete food with important nutrients that can sup- port life. However, the patterns of consumption of milk have been shifting. On one hand, due to the increase in the number of people with intolerances (to lactose, for example), and on the other hand, due to some trend to avoid foods from animal origin owing to speci fi c convic- tion (like animal welfare, for example). In this context, this study focused on the milk consumption patterns in two di ff erent European Countries and the evaluation of pos- sible di ff erences. The object of study was milk obtained from animal sources, namely, cows, and no other derived fermented dairy products were included. For the develop- ment of the study, a questionnaire survey was applied to a sample of 542 participants from both countries using the Internet. The results showed that a high percentage of participants in both countries consume milk regularly, and the usual amount varies between 125 and 250 mL per day. For those who do not consume milk, the most relevant reason pointed out in both countries was because they do not feel the need to consume it. While in France, a high percentage also do not consume because they do not like milk, and in Portugal, a high percentage do not consume milk due to lactose intolerance. The most con- sumed is semi-skimmed milk, and preferences are towards consuming plain milk or consuming it with chocolate. Signi fi cant di ff erences were found in the consumption of white brands, which are preferred in France, while in Portugal, consumers prefer commercial brands, as well as the preferred package, tetra packs for the Portuguese, while the French prefer plastic bottles. In conclusion, although the results showed some similar trends among the participants from both countries, some di ff erences were also identi fi ed that can be used to better plan public policies in both countries.