Ley Orgánica de Defensa del Consumidor en la competitividad empresarial en Ecuador

The Organic Law on Consumer Protection in Ecuador establishes regulations that seek to protect the rights of consumers, guaranteeing fair and transparent business practices. Lack of training, ignorance of regulations, and bureaucracy can affect the ability of companies to innovate and differentiate themselves in the market. The objective of this research is to evaluate the impact of the Organic Law on Consumer Protection on business competitiveness, considering the relationship between the Consumer Price Index (CPI) and the competitive performance of companies. A mixed qualitative and quantitative approach is used, supported by a documentary review of academic literature, regulations, and secondary statistical data obtained from the National Institute of Statistics and Censuses (2024) together with the analysis of laws and regulations on the Organic Law on Consumer Protection in Business Competitiveness in Ecuador. The main results were: The evolution of the CPI between 2000 and 2024 reflects the influence of macroeconomic and regulatory factors on price stability and business competitiveness. Although the Organic Law on Consumer Protection has strengthened transparency and confidence in the market, its impact on containing inflation is limited, which highlights the need for complementary economic strategies.