The impact of influencer power on consumers’ higher education brand trust: France & Canada compared

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Publication Details

Journal
SPIRE - Sciences Po Institutional REpository
Published
2024-10-04
Primary Topic
Cell Image Analysis Techniques
Type
article
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article

The impact of influencer power on consumers’ higher education brand trust: France & Canada compared

SPIRE - Sciences Po Institutional REpository
Cell Image Analysis Techniques
article

The impact of influencer power on consumers’ higher education brand trust: France & Canada compared

article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Paris School of Business (FR), Groupe de Recherche en Management, Ecole des Hautes Etudes Commerciales du Nord (FR)
Openalex Percentile: Top 25%
Cell Image Analysis Techniques
OpenAlex
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The impact of influencer power on consumers’ higher education brand trust: France & Canada compared · SPIRE - Sciences Po Institutional REpository (2024) | TGRS Research Map | TGRS