Santa Cruz Mountains Winegrape Growers and Wineries Research Needs Report

In fall 2024, we surveyed members of the Santa Cruz Mountains Winegrowers Association (SCMWA) and the Viticultural Association of Santa Cruz Mountains (VASCM) to learn about winegrape grower and winery research needs for the Santa Cruz Mountains American Viticultural Area (AVA). The survey aimed to understand current challenges and research needs of those in the wine industry, as well as interest in partnering with UC Santa Cruz researchers. We intend to use these survey results to inform development of an organic viticulture initiative at the University of California, Santa Cruz.