Блоґи, блоґінґ і архіви: досвід, особливості, перспективи

The aim of the article is to characterise corporate and personal blogs in archival science, to find out peculiarities of industry blogging, specifics of the archival segment of the blog sphere; to determine advantages of G. Hofstede’s theory of cultural dimensions as a research paradigm for studying archival blogging and prospects for its development in Ukraine. Research methods. In this article general scientific (universal) and special methods are applied, in particular historical-chronological, terminological, analytical, synthetic, empirical-descriptive, systemic and generalisation. Scientific novelty. Blogs, blogging and the segment of the archival field in the blog sphere in the Ukrainian information and communication context are studied. The specifics of corporate and personal archival blogs are considered. In the aspect of G. Hofstede’s theory of cultural dimensions, the naturally determined features of Ukrainian archival microblogging and the perspectives for the development of the archival component of the blog sphere in Ukraine are established. Recommendations are formulated for the development of archival classical blogging. Main conclusions. The essence of corporate and personal blogs in archival sphere is to update forms of communication between providers and users of archival services, representation for the professional community and the general number of archives, historical and cultural heritage, information products and services, actualising the solution and resolution of urgent problems of the industry, support of professional image and education. The peculiarities of archival blogging are determined by the specifics of the archival science development, the status of archives in society and state information policy. The content and form of the blog, the readiness of the institution to establish communication, support feedback and the desire to achieve success depend on this. The specifics of the archival segment in the Ukrainian blog sphere is microblogging. Archival blogs of the classic type are not presented. The issues of industry standardisation of the rules for their maintenance, archiving and using remain unresolved. Additionally, in Ukraine there is no tradition of assigning blogs a unique international standard number, which is used to identify printed or electronic periodical (ISSN). Archival blogging studies are an important direction of possible future researches aimed at clarifying the significance of archives for the support and development of socio-communicative activity, which is especially important in exceptional legal states. Having chosen the theory of G. Hofstede as a research paradigm, it is possible to clarify the main peculiarities and perspectives of archival blogging, depending on cross-cultural factors, and to determine its role for the development of the industry in total.