Polarizing dreams Gangnam and popular culture in globalizing Korea

"Anyone genuinely curious about what makes South Korean pop culture tick should look no further than Gangnam. Celebrated in a song by an unlikely K-pop superstar named Psy in 2012, Gangnam is the epicenter of Hallyu, the Korean Wave. It is an exclusive zone of privilege and wealth that has lured pop culture industries since the 1980s and fueled the aspirations of Seoul's middle class, producing in its wake the "dialectical images" of the modern city described by Walter Benjamin: sweet dreams and nightmares, visions of heaven and hell, scenes of spectacular rises and great falls. In Polarizing Dreams, Pil Ho Kim presents South Korea's Gangman-style urban development as a unique case of cultural globalization in the age of social polarization.