Co-Preaching : The Effects of Religious Digital Creatives’ Engagement in the Preaching Event

The preaching event is a complex process of communication and interpretation. The aim of this study is to describe and discuss how the preaching event is affected when it is digitally mediated and involves so-called “religious digital creatives” (RDCs). This is achieved through a case study of the preaching event at two Church of Sweden (CoS) congregations that offered pre-recorded, digitally mediated worship services. The research questions guiding the study were: “When and how do the RDCs engage in the preaching event?” and “How can the effects of this engagement be understood in the light of homiletical theory drawing on the works of Mikhail Bakhtin?” The study found that RDCs engaged in the verbalization phase of the preaching event in several ways—including visualization, direction, editing, enhancement, and contextualization of the sermon—and thus contributed significantly to the preaching event. Furthermore, the RDCs exhibited notable relational authority—an authority based on negotiation, interdependence, and interaction. Employing homiletical theory that draws on Mikhail Bakhtin’s work, I argue that the RDCs in this case study are best understood as co-preachers who contribute to expanding the polyphony of the preaching event.