Симуляція довіри: вплив гіперреальності на сучасне публічне управління

The article examines the impact of hyperreality on modern public administration in Ukraine, in particular through the prism of trust in public institutions. In the context of digital transformation and the development of АІ, the article analyses new challenges and opportunities arising from changes in the mechanisms of trust formation. It is noted that in the context of media and technology dominance, visual images and symbols often replace the real actions of the state, which can lead to the creation of “artificial trust”. The article also examines Baudrillard’s concepts of simulacra and hyperreality, which illustrate how signs and symbols form an alternative reality that is perceived as more genuine than the actual achievements of the state. The article also emphasises the importance of transparency and ethical management practices to build public trust, and stresses the need for real reforms instead of simulacra. The risks of information manipulation through media and digital platforms that can undermine the legitimacy of state institutions are highlighted.