Постмодерні тенденції в графічному мистецтві Закарпаття 1980–1990-х рр.

Objective. This study aims to provide a comprehensive characterization of post- modern features in the works of Transcarpathian artists active in the 1980s and 1990s. It examines the transformation of graphic art in the region under the influence of socio-political changes, the opening of borders, and the integration of international artistic trends into the local cultural environment. Special attention is given to the Poptrans art group, which introduced innovative approaches in graphic design and self-publishing. Research Methods. The study employs historical, comparative, and stylistic analysis to explore the evolu- tion of Transcarpathian graphic art in the late 20th century. Archival research, case studies of key artists, and an examination of self-published materials provide insight into the artistic strategies used by the Poptrans group. The methodology also includes an analysis of visual language, focusing on techniques such as photomontage, stencil art, and replication methods. Scientific Novelty. The research offers the first systematic study of postmodern influences on Transcarpathian graphic art and self-publishing practices. It highlights the role of the Poptrans art group in redefining the boundaries of graphic design by integrating elements of American pop art, Soviet conceptualism, and experimental typography. The study also emphasizes the importance of text as a visual component in their works, combining typeface composition with handwritten elements. Conclusions. The Poptrans group significantly contributed to the modernization of Transcarpathian graphic art by developing new forms of artistic expression. Their experimental approach, incorporating postmodern aesthetics and alternative printing techniques, influenced the broader artistic landscape of the region. The study concludes that the group’s innovative use of self-publishing, visual quotations, and compilation methods played a crucial role in shaping contemporary graphic design practices in Ukraine.