Інноваційний менеджмент: ключ до сталого розвитку організацій у цифрову епоху

The relevance of the study lies in the fact that innovation management is becoming a determining factor for the survival and prosperity of organizations and is an integral part of the strategy of modern organizations. In the context of the development of digital technologies, artificial intelligence and rapidly changing macroeconomic conditions, companies are faced with the need to quickly adapt and create revolutionary changes. competitiveness and prosperity of business. Research shows that companies that adopt innovative approaches provide themselves with long-term benefits, including increased productivity, improved product and service quality, and investment attraction. Given the rapid development of technology, innovation is becoming a key element in creating added value and forming a unique offer for customers. In the context of global competition, the success of organizations largely depends on the ability to effectively manage innovation processes. This includes not only the introduction of new technologies, but also the formation of an innovative culture, staff development and adaptation to changes in the external environment. An important role in this is played by the application of modern management methods, such as Agile, Lean, and Design Thinking, which allow organizations to be more agile and customer-oriented. Particular attention should be paid to the role of state regulation and stimulation of innovation activity. Investing in research, infrastructure development, and supporting startups are critical to creating a conducive innovation environment. In addition, it is necessary to take into account environmental challenges and integrate the principles of sustainable development into innovation management strategies. Thus, the relevance of the study of innovation management lies in the need to develop effective approaches to innovation management, which will allow organizations not only to remain competitive, but also to play a leading role in shaping the future of the economy and society.