WHEN DATA MEETS DESIGN : A qualitative study on the visualization of workforce skills data

Despite the increasing digitalization of society, data visualization is often overlooked in the workforce planning sector where large amounts of data need to be communicated in an effective manner. The gap between workforce planning and data visualization is therefore becoming a lot more evident. The purpose of this study is to explore how visualization techniques can contribute to supporting understanding and communication in the workforce planning sector. To contribute knowledge in the area a qualitative research approach has been applied, combining different methods including focus groups, semi-structured interviews, document analysis as well as a prototyping process. The study is based on a user-centered design process, inspired by the Double Diamond-model and Participatory Design. The theoretical foundation is constituted by three central design principles: Law of Prägnanz, Law of Common Region and the Principle of Data-Ink Ratio. The results of the study show that working professionals request visualizations that are adaptable for different user needs, that supports future planning, and that works as a tool for collaboration. By conducting a prototype, the insights of the study have been tested in a real-world context, showing how design can contribute to address communicative challenges. To conclude, this study shows that visualization techniques, when used with a user-centered approach, have the potential to contribute to increased understanding. That makes them an important tool for decision-making and strategic planning in the workforce planning sector.