Vidas em consumo, sujeitos escolares e a rotina “agorista”: efeitos da implementação do Novo Ensino Médio

This article is the result of a field research that problematized the effects produced by the implementation of the High School reform on students from a school located in the Midwest region of Brazil. The theoretical framework is linked to Bauman’s reflections on the consumer society and the culture of immediacy. The empirical material consisted of online dialogues developed with students from the aforementioned institution, in 2020, analyzed from the perspective of Foucauldian discourse analysis. The examination showed that students are captured by the consumer society that permeates their ways of life at school, where ephemerality, speed, and the rhythms of routines shape school time. In addition, elements of a culture of immediacy were identified, intensifying the acceleration of time, excessive consumption, and the superficiality of relationships and learning, enhancing self-regulation and the exaltation of the individual. Keywords: New High School. Consumer society. Culture of immediacy.