Vienna in the New Century: From Public Housing Haven to Neoliberalized Mega Projects

While Vienna is often presented as a utopia for social sustainability, the urban developments after the turn of the century have revealed the variegated nature of Neoliberalization. Since the fall of the USSR, Vienna has privatized municipal bodies and engaged with financialized urban development projects. While this Neoliberalized urban governance approach has met with resistance, the resistance ironically has also enabled the city to capitalize on its social-welfarist past. Vienna nowadays brands itself as a sustainable and livable city for corporations, which leads to land assetization and new economic segregation.