Vaccine Booster Hesitancy and Factors Associated Amongst Minority Students in South Jersey

In October 2022, COVID-19 vaccine coverage for two doses in NJ was 77.4%. This exceeded the US national average of 67.8%. However, initial booster uptake remained low at only 50% statewide, and bivalent booster uptake was just 16.8% by March 2023. South Jersey, including Gloucester County and Glassboro, contains large marginalized populations that have experienced barriers to vaccination access, misinformation, and skepticism regarding government and pharmaceutical intentions. This health equity service project was to provide clear, factual, and relatable information to increase vaccine confidence and uptake among minority students at Rowan University and the broader South Jersey community. By addressing safety, effectiveness, and access, this poster aims to empower informed health decisions. We conducted a community-centered content analysis and health education initiative focused on COVID-19 booster hesitancy. Vaccine hesitancy among minority students is influenced by a combination of historical mistrust, misinformation, and access gaps. However, confidence can be improved through peer stories, culturally tailored messaging, and trusted local providers. The development of our student-focused infographic offers a model for academic institutions to educate and empower students, while addressing vaccine inequities at the campus and community level.