Understanding Gen Z's Vulnerability to Romance Scams

Although they are digital natives, Gen Z is more vulnerable to cybercrimes like phishing, identity theft, romance scams, and cyberbullying than previous generations. As they enter the workforce, understanding their cybersecurity behaviors is crucial. This study explores factors behind Gen Z’s susceptibility to romance scams based on thematic analysis of interviews with 21 participants. Findings show that high trust in technology, emotional and social dynamics, and generational influences increase their vulnerability. While aware of security risks, Gen Z often remains uncertain about how to respond and seek support. Keywords Romance scams, Gen Z, Qualitative analysis, Thematic analysis.

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Publication Details

Journal
Journal of the Association for Information Systems
Published
2025-08-15
Primary Topic
Education, Innovation and Language Studies
Type
article
Field-Weighted Citation Impact
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article

Understanding Gen Z's Vulnerability to Romance Scams

Journal of the Association for Information Systems
Education, Innovation and Language Studies
article

Understanding Gen Z's Vulnerability to Romance Scams

article en

Abstract

Although they are digital natives, Gen Z is more vulnerable to cybercrimes like phishing, identity theft, romance scams, and cyberbullying than previous generations. As they enter the workforce, understanding their cybersecurity behaviors is crucial. This study explores factors behind Gen Z’s susceptibility to romance scams based on thematic analysis of interviews with 21 participants. Findings show that high trust in technology, emotional and social dynamics, and generational influences increase their vulnerability. While aware of security risks, Gen Z often remains uncertain about how to respond and seek support. Keywords Romance scams, Gen Z, Qualitative analysis, Thematic analysis.

Journal of the Association for Information Systems
California State University, Fullerton (US), Guru Jambheshwar University of Science and Technology (IN)
Peace, Justice and strong institutions
Openalex Percentile: Top 36%
Education, Innovation and Language Studies
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