Transformando el juego: La revolución de la inteligencia artificial en el periodismo deportivo

The scope of artificial intelligence (AI) in sports journalism has given rise to proposals that have opened new possibilities for discussing a field that has undoubtedly arrived with force. This has led to the need to carry out an investigative process related to the analysis of the incidence of artificial intelligence in sports journalism, due to the effects it has generated for media companies worldwide as well as for audiences that increasingly demand greater dynamism. in the news. In this sense, the methodology used has contemplated the qualitative approach based on documentary review and content analysis of scientific and academic articles from repositories such as SciELO, Scopus and Mendeley between 2018 and 2023. The main results determined that, with AI, the Sports journalism has generated greater notoriety, especially with the massification of soccer as a sport par excellence, where it has promoted greater dynamism in journalistic coverage, satisfying the needs of an audience that demands a greater variety of information. It is concluded that the informative quality of the editor is a complementary aspect that requires being made visible in the face of the advantages that AI presents, leading to the generation of a new professional profile that is articulated with the new demands, whose impact on sports journalism is marked by innovation and technological development, categories that not all local media count, which determines inequality in the world market.