Sociological Explanation of Bricolage Identity Among Young People in Yasuj City with Emphasis on the Social Psychology of Plastic Surgery

Background & aim: The prevailing situation in Iran’s cultural conditions and the dominance of global culture based on the constructive role of mass media throughout the world has caused an identity crisis among young people which has been considered a serious threat to identity. Therefore, the purpose of the present study was to determine and explain the sociological identity of bricolage among young people in Yasuj, Iran, with an emphasis on the social psychology of plastic surgery. Methods: The present descriptive-cross-sectional study was conducted in 2020. The study population were young people aged 18-30 in Yasuj, Iran. It was conducted by survey method and data were collected using a researcher-made questionnaire from a sample of 350 people using multi-stage cluster sampling method. The validity of the questionnaire was based on Cronbach's alpha coefficient (bricolage identity 0.72) and its validity was based on the opinions of experts. The collected data were analyzed using regression and correlation coefficient statistical tests. Results: Based on the inferential results of the present study, there was a positive and significant relationship between these variables and bricolage identity. The relationship between the use of social networks and bricolage identity was estimated at 0.59, the relationship between lifestyle and bricolage identity was estimated at 0.52, the relationship between cultural consumption and bricolage identity was estimated at 0.71, and the relationship between the acceptance of globalized culture and bricolage identity was estimated at 0.50. The estimated Pearson coefficient indicated that there was a strong and significant positive relationship between these variables and bricolage identity (P<0.05). Conclusion: According to the findings of the present research, the cultural consumption of young people had a positive impact on bricolage identity and its various dimensions. In fact, the more cosmopolitan, cultural, and differentiated the cultural consumption of young people, the higher the level of bricolage identity they have. In the traditional world, identity originated from specific and fixed sources of meaning that were generally local in nature, but then again as a result of cultural globalization, these fixed and specific semantic sources have also lost their semantic legitimacy. The growth of virtual social networks has caused cultural elements to spread rapidly around the world and become available to different people in local spaces.